In the late 1970’s the Metauro brothers, Albino and Anthony, started a small hauling company collecting material from all over the Toronto, Ontario area. It wasn’t long before the brothers realized both the true benefit and value of recovering OCC (old corrugated cardboard) from industrial garbage

1980’s: Growth continues throughout into the 1990’s

  • In the early 1980’s, the Metauro brothers seized an opportunity by acquiring a small bankrupt recycling company and used it as a foundation to open their first official processing facility in Ontario - Metro Waste Paper Recovery Inc. was born

  • There was opportunity within the Office Towers to implement recovery programs for Office Paper Fibre (OPF); the Metauro brothers took advantage of this by developing a customized Co-mingled OPF recovery program leading to the creation of City Forest Fibre, a facility focused on sorting OPF and capturing its highest value. "The City is Our Forest" becomes the inaugural tagline for Metro Waste Paper Recovery, promoting the successful OPF recovery program

1990’s: Significant changes occur that truly ‘Close the Loop’

  • As fibre volumes grew, there was a need to identify a strong end market that could use the materials and manufacture new products. In the mid 1990’s Cascades Canada ULC and Metro Waste Paper Recovery Inc. created a partnership resulting in a direct link to major end markets, giving the Cascades Inc. mill group a consistent local supply of fibre

  • At the same time, Metro Waste Paper Recovery Inc. evolved into a comprehensive discarded material management solutions provider expanding its reach into different sectors by capturing additional discarded materials and no longer focusing solely on paper fibres and cardboard

  • The increase in volume also lead to the creation of a new department called "Fibre Management Group"; this became Metro Waste Paper’s internal marketing/brokerage arm buying and selling hundreds of thousands of tonnes of recycled materials across Canada and around the world

2000’s: Focus on Acquisitions & New technologies

  • A series of acquisitions and expansion in North America, including the Domtar Recovery facilities in Ontario and the USA and the purchase of ETL in western Canada, result in METRO becoming one of the largest collectors and processors in North America, handling over 1 million metric tons of recyclable materials annually

  • METRO wins the City of Toronto blue box processing contract and installs the largest single stream processing plant. Shortly into the contract investments continued with the installation of the first-ever optical sorting equipment for paper generated within single stream collection

  • This signifies METRO’s commitment to maintaining internal material quality, keeping up with current innovations and applying best practices to ensure positive end of life for materials

2010: Cascades Recovery Inc. is announced

The Cascades brand was growing in Canada and throughout the United States. In October 2010, to take advantage of the brand power and continue to strengthen its market presence, METRO changed its name to Cascades Recovery Inc. This brought METRO one step closer to becoming fully integrated into the Cascades Family of companies

December 2015 - Present

  • Cascades Inc. and Cascades Recovery Inc. become fully integrated and re-brands the business unit to become Cascades Recovery+; a natural move that fully bridged a two decade long strategic business relationship between the Metauro brothers and Cascades Inc.

  • This integration created a TRULY circular company that operated along the entire supply chain of a material from manufacturing, to consumption, collection, processing and back to manufacturing. This Circular Model had been in practice for over 50 years but now became official and allowed Cascades to optimize and secure its raw materials supply

  • Today Cascades Recovery+ currently provides Recovery solutions to an extensive list of partners throughout Canada and the North East United States. It is also focused on the creation of a Circular Economy by working with Brand owners and Packaging producers to design products with a positive end of life that can be returned as resources into the supply chain