Mikhael works within the Recovery+ division of Cascades focusing on Business Development and Corporate Strategy. In the presentation he goes on to discuss the importance of a circular economy and the role Cascades sustainability plays within it. Mikhael believes the key to a circular economy is to level the playing field for all materials so that they can be treated equally in value, closing the gap in costs between a virgin and recycled material. Only once this is achieved everyone can begin to compete on environmentally friendly products and packaging designed to be processed and used over again.
Learn more about the role Cascades plays as a circular company
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